The path Services For leaders About Process Let's talk

AI guidance that meets you where you are. Guides you to what's next.

Enterprise AI expertise, right-sized for your business. No jargon, no complexity. Just clear guidance that moves you forward with confidence.

Schedule a conversation → See how it works
20 minute call
No prep needed
No pressure, no pitch
The promise
"The name says it all: guide well. A clear path from where you are, to what's next."
Right-sized for your business
The same strategic thinking used by Global 500 companies, built for a business like yours.
Clear guidance, no jargon
Plain language, practical recommendations. The answer you need, not a 50-page report.
Works for your whole team
AI that empowers your people, not one that threatens them or creates new complexity.
Built on two decades of experience
Microsoft Verizon Global 500 accounts
The problem

AI is everywhere. A clear path forward isn't.

Big consultancies sell complexity. Tech vendors push products. And everyone assumes you have a dedicated IT team, a six-figure budget, and months to spare. You don't, and you shouldn't have to.

You've heard about AI but don't know where your business should actually start.
You're paying for tools your team doesn't use, and can't quite explain why.
You're worried AI will disrupt your people more than it helps them.
Every AI article, webinar, and vendor pitch leaves you more confused, not less.
You want to be genuinely good at AI yourself, and another webinar isn't getting you there.
Without a guide
With Guidewell AI
Hours spent reading AI articles, still unsure where to start
A clear, prioritized plan ready in days, not months
Paying for tools your team doesn't actually use
Only the tools that fit your workflow and your budget
Worried AI will replace your people
Your team empowered, more capable, not replaced
Flying blind as the AI landscape keeps changing
A trusted advisor tracking it all so you don't have to
Tried an AI tool once, felt underwhelmed, set it aside
Fluent on your real work, reaching for AI every working day
The path forward

A clear path
from where you are, to what's next.

Every guided engagement follows the same arc: see clearly, decide confidently, move deliberately. The destination is yours. The path gets a guide.

01
See clearly
Find the right starting line
A structured diagnostic surfaces where AI actually fits in your business, and just as importantly, where it doesn't. You leave with a prioritized Opportunity Matrix, not a maybe list.
02
Decide confidently
A 90 day plan
A practical roadmap your team can act on this week, paired with a Responsible AI Policy written so anyone in the building can follow it. Just clarity.
03
Move deliberately
A guide who stays in your corner
Workshops that make AI real for your team, coaching that builds your own fluency as a leader, and an optional monthly retainer that keeps your roadmap honest as the landscape shifts. Your independence is the goal, not your dependency.
Services

Three ways to work together.

Each one is a different front door. Diagnose where AI pays off in your business, train your team on their real work, or build your own fluency as a leader. Every engagement is built around what you're trying to accomplish, and if AI isn't the right move yet, we'll tell you that too.

Not sure which one? Let's talk →
Start here
AI Impact Assessment
An ROI-first diagnostic that shows where AI will make you money, save you money, and give your team time back, before you spend a dollar on tools. We interview your leadership and your front-line team, then deliver a prioritized plan with the business case behind it.
AI Impact Report with prioritized Opportunity Matrix
Responsible AI Policy included, ready for employee sign-off
90-day action plan with specific next steps
3 to 4 weeks · Virtual, or in person in DFW
Learn more →
Hands-on training
AI Workshops and Training
Working sessions, not lectures, built around your team's real workflows and the tools they'll actually use. A half-day workshop builds broad capability. A focused tool training session takes one team deep on one tool, like Microsoft 365 Copilot or Claude.
Hands-on practice on tasks from your team's own roles
Copilot depth: Nick trained thousands of Copilot users at Microsoft
30-day follow-up included, because habits come from reps
Half day, or a single focused session · Virtual, or in person in DFW
Learn more →
One-to-one
Executive AI Coaching
Coaching that builds your own AI fluency, on your real work, in your own accounts. Not a briefing about AI: hands-on sessions in your own Claude, Copilot, or ChatGPT, with small reps in between so the skill sticks.
Your real decisions, drafts, and week, never toy exercises
For any leader, from solo founder to C-suite executive
Start with a single Spark Session, no ongoing commitment
One session, or ongoing monthly · Virtual anywhere, or in person in DFW
Learn more →
Add-on
AI Strategy Retainer
For when you want the plan to keep moving after an engagement: monthly strategy calls, a quarterly roadmap review, and up to roughly 8 hours a month of hands-on build work, from prompt libraries to workflow automations. Attaches to any engagement. 3-month minimum, month to month after that.
For leaders

AI fluency is the fastest-growing skill a leader can have right now.
Fluent leaders use it to buy back their week and amplify their impact.

Demand for real AI fluency has grown nearly sevenfold in two years, faster than any other skill leaders are being asked for. The ones who build it early make faster decisions, produce work they couldn't have produced a year ago, and understand how to apply AI to unlock real value across their business.

Executive AI Coaching builds it on your actual work, so you're applying immediately, with confidence and no guessing.

The fluency spectrum
Foundation
"I reach for it without thinking."
Personal fluency with one core tool. You get strong work out of AI on your own, every day.
Leverage
"It's wired into how I work."
A personal setup that already knows your world: reusable assistants, standing context, AI woven into how you run your week.
Frontier
"I can tell what's real, what's hype, and what to approve."
The judgment to evaluate AI and agents: scope what a tool should and should not do, and authorize it responsibly.
Two ways to start
Spark Session
A single 90-minute to two-hour session: a real read on where AI fits your work, one high-impact setup done live in your own account, and an honest answer on whether ongoing coaching is worth it for you.
Monthly Coaching
Up to 6 hours of coaching each month, across sessions that fit your calendar. Enough to build daily fluency and a personal setup that knows your world. Month to month, no long commitment.

Coaching is confidential. When a company sponsors a leader, themes and progress are shared with the sponsor. Session content never is.

Book a Spark Session →
Virtual anywhere · In person in DFW
The background behind the work

Enterprise AI expertise built inside Microsoft. Now working for you.

Nick Marchetti spent nearly a decade leading AI strategy at Microsoft for some of the world's largest enterprises, and nearly a decade before that at Verizon. He built Guidewell AI to close the gap between what the enterprise knows and what small businesses can access. Not by dumbing things down. By translating what actually works.

"I've seen AI adoption work, and fail, at scale. Now I help smaller businesses skip the expensive lessons."

Nick Marchetti, Founder
18+
Years in enterprise technology sales and AI strategy
500+
Enterprise accounts managed across Fortune 500 and Global 500
2
Decades at Microsoft and Verizon leading AI and technology strategy
$1B+
In enterprise deals led or influenced across global accounts
"

"Nick didn't sell us software. He helped us figure out what we actually needed, and then made sure it worked. That's a completely different kind of advisor."

RM
Rodney M.
Owner, Meyer's Pool Care
How it works

Three steps to clarity.

No long onboarding. No complicated contracts. Just a straightforward path from where you are to where AI can take you.

You don't need to become an AI expert. That's what a guide is for: someone who's done this before and can show you exactly where to start.

01
We assess where you stand
A structured conversation about your business, your team, and your goals. We look at what's working, what isn't, and where the real opportunities are, before recommending anything.
02
We build your plan
You get a clear, prioritized roadmap, specific to your business, ready to act on starting this week.
03
We guide you forward
Through hands-on workshops, one-to-one coaching, an ongoing retainer, or some mix of them, we stay in your corner as the AI landscape evolves and your business grows. The goal is your independence, not your dependency.
Get started

Ready to find out where AI fits
in your business?

Let's have a real conversation about where you are, where you want to go, and whether Guidewell AI is the right fit: for your business, your team, or your own fluency as a leader.

The AI landscape is moving fast, and businesses that build a clear plan now are launching ahead.

Schedule a conversation → Revisit the path

20 minutes. Bring your questions.